EXPERT TIPS
Playbook for Crafting Newsworthy
Science Narratives
Crafting an enthralling science narrative is both an art and a science. This isn't just about spinning a good yarn; it's about underscoring the transformative power of pharmaceutical innovation, celebrating the human endeavors behind each discovery and fostering a culture of transparency and hope.
Generative AI: Exciting New Addition
to the Communications Toolbox
Generative artificial intelligence (AI) is an innovation with the potential to fundamentally transform how we as communicators perform our work, providing intriguing avenues to accelerate content generation. This blog outlines some do’s and don’ts to consider when integrating the power of generative AI in communications.
To Blog or Not to Blog?
To drive engagement, it is important that employees understand a company’s
mission and vision as well as the reasoning behind major decisions.
Leader blogging on the company intranet is one of many ways to keep
colleagues informed. Learn how to convince leaders that blogging is worth the effort.
Career Makeover: How to Transition from Journalist to PR Pro
After decades covering exciting news as an Associated Press pharmaceutical and medical writer, I wanted new challenges. I decided to make a career switch to work in public relations. Here are some key abilities needed to succeed in the world of communications for an agency or corporation - and how to make those skills really count.
The Three “R’s” of Effective Collaboration
Communicating in the business world can be a delicate dance, whether working inside a corporation or for an agency that provides essential services to help companies achieve their goals. There are certain attributes that can keep important avenues of communication open and lead to stronger and more effective collaborations no matter where you work.
Who Is Actually Reading Your Communications?
When you write a message intended for employees, it can be shared in a nanosecond outside the company. Very often these leaked messages are taken out of context or are misinterpreted by the unintended “co-communicators,” resulting in unwanted attention. The good news is that with practice, introspection and effort, it is possible to better manage your unintentional communication.
The Top Four Techniques for Effective Media Interviews...
and How to Avoid Ever Saying "No Comment"
Although journalists have the final say on what ends up in an article or edited interview, there are many ways that you can help ensure that your message comes through. This blog focuses on four key techniques for controlling interviews as well as one of the most effective tools for steering the topic back to what you want to discuss.
Achieving Thought Leadership
Business leaders can achieve thought leadership in the public arena, even if they are not the CEOs of major companies. The result can be enhanced levels of influence – to shape public opinion and public policy, for example – beneficial not only to the individual leaders but also to their organizations’ missions and bottom lines.