The Top Four Techniques for Effective Media Interviews...
and How to Avoid Ever Saying "No Comment"
Although journalists have the final say on what ends up in an article or edited interview, there are many ways that you can help ensure that your message comes through. This blog focuses on four key techniques for controlling interviews as well as one of the most effective tools for steering the topic back to what you want to discuss.
Answering Questions Is a Vital Business Communication Skill
Regardless of your career path, you will spend a lot of time communicating. While effective communication is multifaceted and complex, one important skill that often needs improvement is answering questions.
Three Reminders for All Communications Professionals
As communicators, it’s imperative that we adapt to ever-changing circumstances, technologies and communications channels. Although our work is constantly evolving, the fundamentals remain the same.
Achieving Thought Leadership
Business leaders can achieve thought leadership in the public arena, even if they are not the CEOs of major companies. The result can be enhanced levels of influence – to shape public opinion and public policy, for example – beneficial not only to the individual leaders but also to their organizations’ missions and bottom lines.
Getting the Most Out of Your Research Dollar
Market research can provide invaluable information when it is well thought through from conception to completion. Homing in on the precise issue that needs attention gives you a better shot at getting actionable results