top of page


Playbook for Crafting Newsworthy
Science Narratives

Crafting an enthralling science narrative is both an art and a science. This isn't just about spinning a good yarn; it's about underscoring the transformative power of pharmaceutical innovation, celebrating the human endeavors behind each discovery and fostering a culture of transparency and hope.

Generative AI: Exciting New Addition
to the Communications Toolbox

Generative artificial intelligence (AI) is an innovation with the potential to fundamentally transform how we as communicators perform our work, providing intriguing avenues to accelerate content generation. This blog outlines some do’s and don’ts to consider when integrating the power of generative AI in communications.

Making Philanthropy a Priority

When people come together to donate time and money to help others, there’s power to make the world a better place for generations to come. Corporate philanthropy can have a huge impact. This blog focuses on several ways to contribute to the greater good.

To Blog or Not to Blog?

To drive engagement, it is important that employees understand a company’s 

mission and vision as well as the reasoning behind major decisions. 

Leader blogging on the company intranet is one of many ways to keep 

colleagues informed. Learn how to convince leaders that blogging is worth the effort.

Career Makeover: How to Transition from Journalist to PR Pro

After decades covering exciting news as an Associated Press pharmaceutical and medical writer, I wanted new challenges. I decided to make a career switch to work in public relations. Here are some key abilities needed to succeed in the world of communications for an agency or corporation - and how to make those skills really count.

The Three “R’s” of Effective Collaboration

Communicating in the business world can be a delicate dance, whether working inside a corporation or for an agency that provides essential services to help companies achieve their goals. There are certain attributes that can keep important avenues of communication open and lead to stronger and more effective collaborations no matter where you work.

Who Is Actually Reading Your Communications?

When you write a message intended for employees, it can be shared in a nanosecond outside the company. Very often these leaked messages are taken out of context or are misinterpreted by the unintended “co-communicators,” resulting in unwanted attention. The good news is that with practice, introspection and effort, it is possible to better manage your unintentional communication.

The Top Four Techniques for Effective Media Interviews...
and How to Avoid Ever Saying "No Comment"

Although journalists have the final say on what ends up in an article or edited interview, there are many ways that you can help ensure that your message comes through. This blog focuses on four key techniques for controlling interviews as well as one of the most effective tools for steering the topic back to what you want to discuss.

Answering Questions Is a Vital Business Communication Skill

Regardless of your career path, you will spend a lot of time communicating. While effective communication is multifaceted and complex, one important skill that often needs improvement is answering questions.

Three Reminders for All Communications Professionals

As communicators, it’s imperative that we adapt to ever-changing circumstances, technologies and communications channels. Although our work is constantly evolving, the fundamentals remain the same. 

Achieving Thought Leadership

Business leaders can achieve thought leadership in the public arena, even if they are not the CEOs of major companies. The result can be enhanced levels of influence – to shape public opinion and public policy, for example – beneficial not only to the individual leaders but also to their organizations’ missions and bottom lines.   

Getting the Most Out of Your Research Dollar

Market research can provide invaluable information when it is well thought through from conception to completion. Homing in on the precise issue that needs attention gives you a better shot at getting actionable results

The Company Intranet: Making the Most of a Valuable Resource

Engaging employees and inspiring two-way communication takes work...but it's well worth the effort. 

Even the Best Writing Needs Precise Editing

Being your own best editor is perhaps the most challenging step in the writing process.

Maximizing Leader Messages at Town Halls

What makes one employee Town Hall resonate and another become instantly forgettable?

Crisis Communications: The Need for Speed

We can plan for most things, but inevitably, something unplanned, and unpleasant, will happen to threaten your company and its reputation.

bottom of page